Chen Xiang-Dong Mr Yu's attention, from a book.
2000 year in March, Chen Xiang-Dong wants to write a guidance book on logical reasoning in the GRE exam, he went to Mr Yu, New Oriental has been written at that time, but old Yu not directly rejected his, but made up a rule: who should write out first who supported publishing. Chen Xiang-Dong won in 3 months will be a collection of more than 500 pages of writing to come out. At that time, Chen Xiang-Dong is a part-time teacher of new Oriental, in postgraduate courses at Renmin University, its execution is strong, so impressed by Mr Yu. The second half of that year, Chen Xiang-Dong into “ teacher Yu ” Assistant.
in ten years , In 2010 of autumn, New Oriental group internal organization structure and personnel occurred has adjustment, Chen Xiang-Dong any “ implementation President ”, this in New Oriental is a new set of duties, became company strategy implementation of core character; Mr Yu of title no variable, remains Chairman and President, however, began focused Yu strategy developed who, and spirit Godfather and image Ambassador of role, slowly detachment daily operations.
change at the highest decision-making levels of new Oriental, seemingly simple functions of the Division, when it was the market value of over US $ 4.5 billion industry leader in active pursuit of corporate governance, and entrepreneur Mr Yu began intentionally Flash bulb onto a new, choose fade out gradually from the stage.
“ screwed BA ” control of structure
4 15th, New Oriental NET XDF.CN on-line Conference, Mr Yu give pressurized speech but was late for a while. At 8 o'clock that morning, he is in the suburb of training for new employees, training activities ended 9 points, hurried to the venue from 40 kilometers away.
“ this Conference, I cannot fail to, right? bulai, component it is a bit light, like teacher training, I could not go to speech. &Amp;rdquo; now &ldquo that Mr Yu still can't do; happy child ” all transactions will take up its agenda was full to the brim —— attended by training staff, Government and public service activities, communication, time is a lot of work. The only difference with the past is now financial single signature can give Chen Xiang-Dong, General personnel appointments and other daily responsibilities.
fade of Mr Yu, Chen Xiang-Dong to the foreground, appears to be a paper personnel changes, but open the curtain of reconstruction of new Oriental, reengineering aimed at company management to romanticism.
new East early development focused on its campuses in Beijing, after expansion of offsite, almost-trailing plant growing. For example, Chen Xiang-dong in the rise of the new system in the East, thanks to which you have created a campus of Wuhan, Wuhan campus the creation process and let the bullets fly You Ge played the old soup with a paper appointment when the head is similar, little support at Headquarters, that carries a $ 300,000 road, independent hiring, rent venues, course, get going and go all out.
early, the new headquarters structure of lack of unity in the East, at the President very much power. It is said that once again, Mr Yu wanted to go to a place at the lecture, the results are each other's prevarication over the past, the door in. Campus until needs for resources allocation between only the concept of Group Headquarters, in order to achieve the balancing of interests, “ first son after Lao Zi ”, Executive Director and Senior Vice President of new Oriental image of Zhou Cheng-gang did a summary. Until Tiger Fund after entry, the New York Stock Exchange IPO, the functions of the finance, human resources, marketing module before starting the system build up. However, the tendency of power reserves down at the front line of traditional, “ headmaster ” still not shaken, managed at functional module of the new headquarters of the East remained very small.
after the experience at the Shepherd-growth continued for many years, new Eastern expansion as a campus has more than 50 companies, more than 20,000 employees of large organizations, precipitation in the fermentation of increasing inefficiencies in the system. First-line managers found that doing things simply could not find a consistent standard of new Oriental, “ for example, evaluating a competent performance of the market, mainly to see performance or watch activities influence?, in relation to performance, there are many variables, market capacity, competitive strength, and exactly how evaluation, headquarters to no argument. &Amp;rdquo; new East Kong Jianlong, Vice Director of marketing says, he is responsible for marketing, the group annually, during which, what general promotional activities require campuses to do what, and there is no uniform statute, often arrived only hasten to do organizing and coordinating work.
< P> there are competitors trying to copy the new LOGO of the East, copying a parody, resulting in several local runs, found that new Oriental school LOGO of similar but not identical, Oriental commercial competitors thought it was a new policy, the fact is a unified image of the design did not exist. In the name of the new East, 00 various top “ diamonds ”, and “ &rdquo the pyramid; a variety of courses such as more than 50,000. Chen Xiang-Dong did a survey, scattered in New Oriental school personnel responsible for posters and image design, more than 150, “ this is a concept of what? the largest graphic design company, also General but this is the size of the ”.
continued high growth Xia, operating lack collaborative sexual of disadvantages increasingly obvious, Chen Xiang-Dong said: “ first, we many sector and plate of people momentum is some, but because in entire group communication not CHEONG, enthusiasm will was contusion; second, many people has momentum, but rushed was too Meng has, no consider others of feel, results sector between produced misunderstanding and conflict; third, are because rushed was too Meng, on no to integration, formation resources waste. &Amp;rdquo;
financial performance began warning, second quarter of fiscal year 2011 (as of November 30, 2010) results showed that net revenues grew 56.3%, new eastern quarter, reaching $ 95.7 million; operating loss rose 125%, reached US $ 2.1 million, as investment income in the current period, had recorded a net profit growth. Published quarterly, New Oriental stock price fell rapidly. Mr Yu had to speak out: “ in the next quarter, we will focus on cost control and use of existing educational resources. &Amp;rdquo;
Mr Yu felt pressure: If you continue to “-Shepherd ” management mode, cannot be managed at unified teaching quality, the erosion of brand new Oriental, have significant brand risk; headquarters output only brand, corporate culture platform resources of this kind are not enough. &Amp;ldquo; don't change, New Oriental so many projects in the country, how do so many institutions management? ” and later still to catch up.
however, the new Oriental after running for a long time like “ three oligarchs ” powers of organization, inability to promote this kind of systemic change: when, Mr Yu tube group, Zhou Cheng-gang Canal project, Chen Xiang-Dong tube school.
Zhou Cheng-gang on this for has more description: Mr Yu on like members long, administer in a unified way Group Vice President and all functions sector of Director, then through Director tube controlled to at the all professional functions sector of Director; Chen Xiang-Dong is main management more than 50 more by at the of principals, principals were to Chen reporting work; however, all at the of teaching sector heads of reporting object is Zhou Cheng-gang, while, Zhou Cheng-gang also management teaching training business zhiwai of other business (currently accounted for new Oriental revenues 15% around), such as “ future ” abroad Advisory and published business.
this complex matrix management structure, leading to headquarters of control force on campus were cut, “ three oligarchs ” business understanding and control of the situation on the campus are one-sided, is far better than at the school. This power of segmentation directly on a specific transaction control. Human resources general pipe only to the current New Oriental at the departmental level, at the basic school controlled rights to personnel appointment and removal of the heads. Kong Jianlong Lanzhou, ever at the principals, according to his introduction, curriculum and staff recruitment base to its own decision, headquarters pipe less could offer less support, mainly is the evaluation of performance.
indeed, critical and sensitive financial position, officers are not stationed directly from Headquarters, but at the headquarters of the principal recommendations, the appointment. &Amp;ldquo; right to Headquarters has recommended, headquarters Chief Financial Officer will check at the professional level. However, we do not see the delegate 100% headquarters, because principals more understanding of the situation on the ground, he is responsible for budgets in one region, headquarters to find out he doesn't like an individual, and finally finish performance who is responsible? or only the right of final decision to him. &Amp;rdquo;
“ screwed BA ”—— Zhou Cheng-gang used to describe the new regulatory framework in the East.
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Chen Xiang-Dong take
2010 years in November , Mr Yu announced personnel changes: appointed Chen Xiang-Dong as Chief Executive, appointed Zhou Cheng-gang as Director of the company and adjust the work of two Vice President.
Chen Xiang-Dong as implementation President Hou, overall power pattern is occurred has following changes: Mr Yu will functions sector of permission let crossing to Chen Xiang-Dong, by also one Vice President charge principals, which to Chen Xiang-Dong reporting; Zhou Cheng-gang of competent field concentrated in “ future ” abroad Advisory and Beijing at the —— respectively is new Oriental growth sexual most fast and revenues accounted for than Supreme of two block business, week exit has in headquarters range within of management affairs, in administrative sequence Shang, is on Chen reporting work. This operational level is set to the power of Chen Xiang-Dong, basic realization of such unity.
Mr Yu adjustment of direct expression of the mind: original Chen Xiang-Dong just an aspect of the work, now working at the Executive level is Chen Xiang-Dong caught; previously Chen Xiang-Dong may be subject to the new structure of the East, now, its ability to deploy resources can play.
why Chen Xiang-Dong, not to catch yourself? Mr Yu explained that: “ because Chen Xiang-Dong compared innovation capacity for change, more abilities, ability to push things better than me. I will take a lot of people face and their feelings, but he's not Chen Xiang-Dong, not in spite of his face, but he even know each other-impaired, also have the courage to promote. He is the new revolution in the East the most suitable candidate. &Amp;rdquo; he thought, personality, and work style is not suited to this role.
in Kong Jianlong view also is late for the meeting, Mr Yu can just generous smile a smile, Chen Xiang-Dong's practice is to set the rules before the meeting, everyone was late pay 1000 Yuan, sounding name ends “ share ”. In fact, at the level of execution, even though Chen Xiang-Dong I don't mince words, a decision-making arrangements, Mr Yu might want to consider a three-day, and he so long as an hour.
Assistant of ten years ago, that is, Mr Yu Chen Xiang-Dong, in 2002, a person created the Wuhan branch, had steered the party in September 2003, he and Zhou Cheng-gang fengdiao Beijing, serving as Group Vice President and Director of human resources, manage marketing public relations and human resources, New Oriental Vice President positions at Headquarters has no real sense. At Headquarters many years after the invasion, “ I sat this position within the company, we feel a special accident, no one would say that it is running out of a dark horse. &Amp;rdquo; Chen Xiang-Dong said.
in addition, New Oriental “ three, ”, Mr Yu is a 1962 stranger, is nearly “ knew her fate ” age, Zhou Cheng-gang age almost, and Chen Xiang-Dong 9 years younger than Mr Yu, just over forty years old, this is a proper gradient. &Amp;ldquo; he always want to give young people the opportunity, he rolled slightly back, so that young people take more responsibility, this is what he always wanted to do, he would often joke, saying how many years, and he prepared to retire. &Amp;rdquo; Chen Xiang-Dong said.
a can supporting of details is on Zhou Cheng-gang of arrangements, previously three giants of sequence in the, Zhou Cheng-gang of precedence than Chen Xiang-Dong, adjustment zhihou, Zhou Cheng-gang has has “ directors ” of birthright, status elevation, but exit has headquarters management duties, core around two item child business, “ others on retired is relegated second-line, I is back service to has line ”, Zhou Cheng-gang joke, and in administrative sequence Shang also to to Chen Xiang-Dong reporting, “ old Yu and I has consensus, should let young more out played. &Amp;rdquo; Zhou Cheng-gang says.
“ young ” Chen Xiang-Dong's policy agenda is a new Oriental “ three new ” building —— Informationization, standardization and systematization. In Chen Xiang-Dong of ideal design in the, headquarters should bear “ assigned can ” of role, “ large of standard, and large of system, and large of development are to from Yu group, project process of management also to from Yu group, and of corresponding of is, background of pay system, and equity incentive, and welfare combination,, are by group level instigated ”, turn formation headquarters integration, and support and local line fast response collaborative total into of situation: once new products appears, standardization Hou, with new Oriental brand and throughout national network advantage, quickly copy.
let go for more than six months, Mr Yu personal assessment “ overallSystem management capabilities, have greatly enhanced the ”, such as the third quarter of fiscal 2011, new Eastern headquarters to strictly control the rate of expansion of the schools and learning centres, control the number of non-teachers ' staff and marketing expenditures; previously New Oriental over more than 50,000 courses, is also down to more than 10,000 species. Kong Jianlong clearly felt, group in the teaching service, marketing and so on campus to support “ to force a lot of ”.
however, even if the authorization system promoting the integration of new Oriental, Chen Xiang-Dong still feel difficult. XDF. CN line was one of the thrust of Chen Xiang-dong in informatization project designed to integrate internal resources, construct a unified foreign online services platform. Chen Xiang-Dong Readme, January 6 projects to start, tasks, decomposition implementation “ meets almost every day, sometimes open 4 times a day ”.
to participate to this depth, because Chen Xiang-Dong had to play the role of arbiter in real time. &Amp;ldquo; New Oriental official website to reform, reform is what direction? participation discussion of people awareness are not as, everyone are adhere own of idea is best of, this controversy on joy; website behind each participation party, project implementation sector, and market Department, and marketing department Zhijian of relationship to solution, New Oriental internal habits ‘ decision democratic ’, if no I shots, teacher were still on wrote to Yu teacher, if Yu teacher then to out feedback, this pieces thing can't lane. &Amp;rdquo;
Mr Yu frankly XDF. CN on the line is only “ neither this change one-tenth to ”, in other words, has more integration work required of Chen Xiang-Dong came forward to the future, he will have to face the parallel tracks of inertia in the system, and the secret of his personal stress is: “ communicate communication communications, understanding understanding understanding, learning and learning to learn. ”
figure for Suzhou Industrial Park for biomedical technology limited Source: venture bang 
