Taiwan billionaire Wei Yingzhou during the 1950 's primary schools are still in his hometown of Taiwan Changhua Yongjing. Can be traced back to the era of Chiang Kai-shek ruled the school was also left on the wall “ courtesy, righteousness, …… &rdquo of shame; admonished slogans. At that time, trade with mainland China is all of these no doubt “ conduct principles ” betrayal.
across the street is a Memorial Park built in 1997, commemorating the object is of a couple of their mainland China believes in a completely different spirit. Veide and progenitor of the wife in a crowded room raising seven children, lived in the ancestral house 100 members of the Wei clan. Four sons are doing business in China and become a billionaire. Now, the four sons are spending millions of dollars rebuilding their ancestral houses, as a tourist attraction to mainland tourists, and tourists on the Mainland has become Taiwan tourism one of the fastest growing source of income.
in cold war hostility across the Taiwan Strait after the thaw in relations began in 1980, the Wei brothers soon to enter mainland China. In 1992, after the first instant noodle factory in Tianjin, their Master Kang instant noodles that they made the first pot of gold. Now, the Wei clan tingyi holding group in highly automated plants on the mainland production 16 billion packets of instant noodles per year. Provide them with more than 200 kinds of taste, in order to attract consumers in China is in a different climate and culture.
now the Wei brothers to find a more lucrative business: beverage. Tingyi group chairman Wei Yingzhou of, 57, in recalling the diversification of motivation, he said: “ is greed attracts me in beverage industry. &Amp;rdquo; he is away from Taiwan's hometown, in the eastern Chinese city of Tianjin near their initial set up of the instant noodle factory in an interview. Tianjin is tingyi holdings and investment holding company with 74% shares of the Wei clan —— Ting Hsin international group headquarters. His sense of greedy paid off: since 2009, tingyi holdings beverage revenues exceeded the instant noodle business. This Forbes Asia-Pacific's top 50 companies in total sales for 2010 an increase of 31%, to us $ 6.7 billion, net income 25%, amounted to us $ 478 million.
and seems to be the growth momentum will continue for some time. According to the world's leading market research firm AC Nielsen (AC Nielsen) statistics show that within 12 months in the year to March, China expanded the 11% non-alcohol drinks market, sales reached US $ 14 billion. Annexation and larger enterprises are likely to be of smaller enterprises. In China, tingyi was Taiwan's largest food company —— consolidated enterprise of fierce competition. Top effect in China's biggest competitor is Coca-Cola company. Coca-Cola as early as 1979 —— that is, Clostridium welchii in China's return to China ten years ago (another notable foray into mainland China's Taiwan enterprises —&mdash China want want Holdings Company's beverage sales to its one-third).
and was also listed in Hong Kong Japan Sanyo foods tingyi holdings of major shareholders of the company is new but was not the only arm of the Group's largest. Top Yi group mother company top new group of other three large branch institutions respectively by other three a Wei's brothers in charge of, they respectively engaged in Yu real estate (including in 2009 buy flag sexual building Taipei 101 building one-third of shares), other beverage class (taste full food) and retail shop and restaurant —— including wide by welcomes of China fast food chain dekeshi (see this article last of “ bird food ”).
as tingyi get 56% area of the instant noodle market share in mainland China, its main playing the tea-drinking is targeting different regions of China's huge domestic market. &Amp;ldquo; different flavors and gives us opportunities, ” Wei Yingzhou said, because of Coca-Cola into the Chinese market earlier, “ in the worship of Chinese consumers of foreign goods and foreigners followed suit this time, Coca-Cola can cultivate Chinese consumers how to drink beverages and develop this consumption habits. &Amp;rdquo he said, &ldquo, but today after 30 years, China is returning to its origins. This is a traditional Chinese beverage such as tea and sour plum soup. ”
