the reporter Wang Jie LU from the observation of fast company Shanghai, April 13 , Small garden hotel, Shanghai.
Xu Ying appears on time, fresh from her face, you never see her guests reception late and tired in the evening the day before.
she said, no matter how much sleep, get up early the next day is not a difficult thing.
12 day, cool Bella as Hunan huanlecheng Management Limited (hereinafter referred to as cool Bella) founder of the second largest shareholder of Xu Ying, and the joint venture company in Shanghai (hereinafter referred to as lianchuang) signed a strategic cooperation, which won the latter “ million-level ” investment. Evaluation of Xu Ying Zhou Yongkai lianchuang partner is: doing things seriously, strong executive power.
Xu Ying now has two children, now 11 years old, when the other children see Grimm's fairy tales, her mother with his reading of the logic, student of Xu Ying is proud of him. &Amp;ldquo other ” only one and a half years, it exists to bring people happiness, but Xu Ying admits, she &ldquo, was never happy ”. The Dr who devoted “ child ” are cool Bella, a children's Paradise by experience in professional.
now that she is going to work energetically on the parenting education campaign.
education
“ cool Bella was originally inspired by Wang took his child to Japan trip Kidzania. &Amp;rdquo; she says.
full name Wang Wang Yue here, he worked retail and real estate, Hunan zhiyu investment holdings Limited is now cool Bella's largest shareholder. Kidzania, the earliest in 1999 was born in Mexico, is the world's first professional experience paradise for children, opened that year created 820,000 entrance garden records of passengers and 227 days.
return of the child to play is very exciting to friend Xu Ying Wang Yue, two of them found it in the chat business know-how and operational mode. In addition to experience of being a Chinese-style paradise, they determine the cool Bella first differences: Bella is defined as core educational institutions.
all around the educational institutions of the keynote implementation. First, Xu Ying and Wang Yue came third shareholders: Hunan publishing investment holding group. Xu Ying said: “ private enterprise alone is not enough, must introduce the State-owned enterprises. &Amp;rdquo; now cool Bella recognized by central Communist Youth League, Youth Association for experiential education base of China, which is unique in the peer.
Xu Ying and Wang Yue has a wealth of experience, Bella cool ideas into reality, continues to make inroads into their half-time, as well as large sums of money.
Xu Ying said: “ do cool Bella no money. &Amp;rdquo; she believes that if the founders previous experience is too compact, cool Bella may do this when the project will cost too tangled, and this may affect the quality. Changsha happy garden, before the door welcoming, initial investment of nearly 100 million.
let us look at the $ 100 million is spent where.
experiencing joy Park's customers are those who love beautiful things of the children, in order to attract their attention, Xu Ying has been brought in to Japan, Europe and the designer. European architects mainly responsible for public buildings and landscape. Japan architect Stadium, the enterprise is responsible for the Visual design.
need teachers to guide children in Paradise interactive, experience, an experience about 200-400 teachers. Cool Bella experience teachers are all full-time employees, must receive professional training before induction. Trainers come from two areas: one is in the country has a wealth of experts engaged in early childhood and primary education; second in Japan have experience in retail, Department store business trainer.
of course, money alone can't do cool Bella. Changsha cool Bella fun park opened the first day, said Xu Ying, all management is coincidentally ran to the gate of the Park on the first floor from the second floor, looking at increasing influx of the children, can't wait to own large enough arms hugged them all in his arms. &Amp;ldquo; really afraid of what will happen in their paradise. &Amp;rdquo;
for each child to reach every day, for each instructor working enthusiasm and full ofFor each run to worry about the details of management, so Xu Ying call themselves &ldquo, was never happy ”.
because they are not educational institutions in the traditional sense, cool Bella wants to continue to attract children, Xu Ying and her team needs constant innovation, “ when each child to repeat play, which includes our innovation in processes, on the management, operation. Opening December cool Bella ”
2009 year, tickets for $ 150 a piece, Park has more than 70 more professional experience, on the day is divided into two in the afternoon, four hours, admission average of 3,000 people a day, if it falls on the spring and autumn tour, up to 4,000 people.
money earn industry
cool Bella 2010 revenues of nearly $ 40 million. Which 30% for catering and extends income, 70% the tickets included in the revenue and brand sponsorship.
as of March, cool Bella 37 cooperation between businessmen of Changsha, cooperation is the naming of cooperation and the provision of facilities and equipment, and the naming of experience building, together with future property management fees, electricity and water-sharing and the sharing of instructor manual.
Kidzania mode is introduced in China long ago. In 2007, Hangzhou social experience Do the capital children's Museum has started construction, and in 2008 opened. In late 2008 and early 2009, Shanghai week eight town, Tongzhou, Beijing, and joy of life experience opened, respectively.
as latecomers, face competition from counterparts. Xu Ying, said in the early creation of Changsha cool Bella on the road, Wang Yue and cool Bella and she's supposed to be a cross-domain, cross-category chain, to create an industry chain, meet the all-year-old needs a 3-15.
in addition to experience paradise, cool Bella also dabble in family hotel, children's Department store, cartoon animation, online games, derivatives five major sections. According to the plans, tickets for future income could only 15%~20%, implant advertising revenue reached 30%, derivatives and 50%. 28th in xuhui district, Shanghai
6 month opening cool Bella Park, are no longer single version but joined the family hotel and department store complex Park. Two block business cartoon cartoon network game, cool Bella has also set up two wholly-owned subsidiary in Shanghai, to be determined by the implementation.
does not take the simple copy are cool Bella's own planning, “ go more ahead we need more human intelligence, several shareholders and is no longer just for our business. &Amp;rdquo; six major sections align program, makes the demand for money is more strongly. Cool Bella already attracts VC eyes, subjectively by looking for new partners.
Xu Ying were tax origin, have capital of practical experience, she believes that equity cooperation is a very serious matter, “ money is behind the will. We hope that the will and cool Bella butt of corporate culture. &Amp;rdquo;
cool Bella main select partners in two ways, one culture, the publication of the State-owned enterprises, such as Hunan publishing group. Funds on introduction, cool Bella hope they listed in capital management, operations, brought to company business management experience, ideas of the specification, and a specific system, and method.
“ lianchuang resources brought about by more integrated, including those listing operations, formation of investment and Enterprise circle of entrepreneurs. &Amp;rdquo; in the next 3 years, cool Bella in the key cities of Beijing and Shenyang, expanding the direct chain of about 8 or so experience education base, after 5 years, covering market and IPO.
