Editor's note/size over 2000 vendors gathered in “2011 years &rdquo the mobile Internet World Congress;, enthusiasm for what makes them so high?
according to the figures provided by the China Internet Information Center: at the end of last year, China Mobile phone users reached 303 million. First quarter of this year, China Mobile Internet market up to 6.44 billion yuan, an increase of 43.4%, rose 23%.
not only entrepreneurs, investors also have to look from the traditional Internet transfer to mobile Internet. According to the Center for Kiyoshina research data, as of December 2010, the mobile Internet investment case number is 23, 16 were disclosed as a total investment of us $ 216 million, the average single investment of nearly $ 13 million. 2011 is expected to average single investment will further enhance the mobile Internet.
but it was in this context on the mobile Internet to the General Assembly, to be held, there have been “ foam on the ” 、 “ anemia on the ”. This is a paradox: from the user and application, has indeed entered a period of rapid development. But judging from the business model or profitability, mobile Internet industry is only just beginning.
, operating system, browser software stores who next?
mobile Internet industrial chain leading force missing
“ nearly six months, I was often asked one question: the app store (APP Store) and who is the mobile Internet browser application. &Amp;rdquo; science and technology (UCWEB) Chairman Yu Yongfu told the China business newspaper reporters.
not just Yu Yongfu, operators, handset manufacturers, operating system, browser manufacturers are being asked this question. Who will eventually become mobile Internet platform in the future? As the era of Microsoft in the PC as a platform for industrial control, who will become the dominant force in the new industries?
vying for dominance in cross-border competition
of the angry birds is a smash-games, the production company Rovio Mobile said Peter Vesterbacka at the Conference, global market development: we do finally games. He reason is referred to in today's operating systems too much, too many software shops, there is no uniform standard for manufacturer's technology is the great challenge of the game.
in the mobile Internet Conference, there are two main topics: first battle for the operating system and software store; is the app store and the second browser war. Clearly, the industry who will be the industry leader in the future, do not form a unified understanding.
and mature of PC Internet industry chain different, various type of manufacturers are hope to became mobile Internet of led forces, rivalry is expand:
terminal manufacturers sought by “ Terminal application ” of mode fast to from Terminal transformation to application service; telecom operators unwilling Yu became flow pipeline, by and industry chain other links of cooperation again gets industry chain led right; content provides commercial in mobile Internet from closed type industry chain gradually to open of process no longer was imprisonment, by to user interface of penetration, compete for industry chain of led right; Internet large players gradually began entered mobile Internet; early mobile Internet manufacturers by to platform operators transformation to consolidate in mobile Internet of vitality. &Amp;ldquo; mobile Internet in rapid stages of development, industry chain and the competitive landscape has changed and will continue to change dramatically, now new not yet mature industry chain is missing an absolute leading manufacturers. &Amp;rdquo; Analysys consulting in the latest report said.
mobile Internet in market development early on rendering has comprehensive of industry chain competition of features, because mobile Internet is a emerging of industry, no established of market pattern can reference, led various mobile Internet industry related of manufacturers, including hardware manufacturer, and system developers, and application provides commercial, and content provides commercial, and service provides commercial, and technology provides commercial, and solution programme provides commercial, various manufacturers are competing entered to market competition in the to. Overall, the mobile Internet market competition pattern is complex, cross-border competition to become the most significant industry chain development features.
from Analysys consulting point of view, this is the case there are several major reasons: first, no established rules of the market of mobile Internet industry, industry giants start pursuant to their own advantages extended industry chain advantage and shape the system advantages. Second, the mobile Internet industry interests interwoven chain links, transitions between each other so that the industrial chain of competition became inevitable. Third, in the mobile Internet in the process of development, industry value chain link operation modes of being represented by the terminal manufacturers and operators of industry participants the cognitive and gradually its adoption.
platform controversy may Rome
crazy surge of entrepreneurship and the user scale on the one hand, on the other, is a chain of dependent survival of the venture capital industry. It is because of industrial chain is no entrepreneurial enthusiasm is converted into blind competition, movingHematopoietic function of dynamic Internet industry did not improve. &Amp;ldquo; industry while in its infancy, but the State has three high: high capital, talent, high competition. &Amp;rdquo; Yu Yongfu joked.
among the competition in a variety of platforms, Analysys consulting study did not give the conclusion of who was the leading force in the future, but pointed out that: intelligent operating system is an important part of promoting the development of mobile Internet, openness of ecosystem factors will determine the future development of the system core. App store model is one of the important factors in promoting the development of mobile Internet applications. At the same time, they also believe that mobile browser is the first interface user access network processes, this front-end advantage makes its mobile browser can network based on user demand back-end integration of mobile Internet applications and content, so at a time when users contact mobile browser the first interface, available to users on a Gets the content and application integration platform.
“ different from the consumer electronics, mobile Internet usage is free, users have two characteristics: first, it is very clever, and second, no feelings. Users can try all the 0 into the local product, finally decided to use which one. &Amp;rdquo; Yu Yongfu believes that competition to see who can really keep all users. Open platform is the industry recognized trend, but the premise must be secure and open with management skills.
this, app store and the browser is the maximum potential of the platform of the future. Easy view Advisory think, this both Zhijian no nature of difference: application shop became mobile Internet industry chain key of node, but worth note to is, application shop of form does not fixed, future form Shang has may occurs changes, HTML5 (W3C standard, effect can comparable Flash) of mature organic will prompted application shop to page of form appears, and browser manufacturers has may became application shop classification in the new of force.
era battle of revenues of
mobile Internet advertising platform
free feast thrown for maximum precision revolution
2011 annual global Internet Conference in “ dark horse &rdquo when is a mobile Internet advertising. In the Internet world, none of the topics revolve around business models not advertising-related. With the advent of mobile Internet 2 times, industry awareness for mobile Internet advertising reached boiling point.
iResearch analysis according to the 2010 China Mobile advertising market size of about 1.74 billion yuan, compared with 2009, growth rates of 93.3%. 2012 is the year the outbreak of the mobile advertising market in China, the market will reach $ 5.52 billion, growth rate of 83.4%. However, business model, industry consolidation, the platform structures, market integration along this road has been on the table before the Internet challenges, mobile Internet is still facing.
