Share media positioning is to help advertisers for precision placement of Web advertising. Entrepreneurship is only half a year, has already attracted nearly $ 50 million advertising contract, is currently implementing contracts amounted to $ 30 million. Good development momentum in the first round of negotiations is progressing well. Differs from other companies and the industry is that they focus areas is the growth in online advertising industry's fastest-growing video ads.
“ in the business strategy which, after you identify differences, this difference can be a blue sea. &Amp;rdquo; share Jiang Lan, the founder of the media in the comparative share media and industry differences from other companies.
entrepreneurial start
a year ago, Jiang Lan and Chen Lixuan also is one of the ad network industry new media executives, when Jiang Lan easy media marketing public relations Director, Chen Lixuan is easy media Vice President and General Manager of North China. Once by chance, the two colleagues talk new trends in the ad network industry.
“ we think advertising network sector grew so fast, video media development was so amazing, why don't we do an innovation with the combination of the two? &Amp;rdquo; Jiang Lan said, after this conversation, they were to find advertisers and video talk site charge to their entrepreneurial ideas, so that everyone on their patterns are recognized, which Japan cosmetic Giants Kao also committed, willing to take part from the advertising budget, supporting their innovation projects.
“ customers have, cooperation of the media also have a, we soon decided, out of the easy media, their business. &Amp;rdquo; Jiang Lan recalled, established in 2010 to share media, Jiang Lan as founder and Chief Executive Officer, Chief Operating Officer of the partner Chen Lixuan.
in fact, then make a decision to switch, and seem to be quite tough. Because the media after 3 years of development, turnover has exceeded $ 300 million, was awarded Deloitte “ 50 fastest companies in China ”, and completed three rounds of financing from the NASDAQ-listed only a step away. As the original core of the media executives, Jiang Lan and Chen Lixuan resignation, means that they will give up many opportunities for professional manager for a fortune overnight.
however, Jiang Lan and no regret. Set up a half a year to share the media, potato, youku, has successfully PPTV, PPS and other mainstream media exploring the video to their media partners, and access to nearly $ 50 million advertising contract, the company's performance in all of the fastest growth rate in the ad network. Ongoing in the first round of financing, almost all investors are represented on the mode of their full approval.
&ldquo we also look to share the media in the NASDAQ-listed, but not for a long time. &Amp;rdquo; Jiang Lan said, even if they are the first video and ad networks can be combined venture capital company, but sharing models in the media in the United States is already very common, market and investors are recognized.
