Odd Tiger 360 (hereinafter referred to as odd Tiger 360) picked out some can incite the prospectus of United States investors data: 3rd largest Internet company in China, the 2nd largest browser providers, 1th Internet/mobile security company penetration of more than 80%, more than 300 million active users each month.
This data what would in the future? It was Zhou Hong left to the imagination of investors. From Asia to the United States, Zhou Hong listing of Roadshow shall not not more words, because the odd Tiger's business in the United States has no references, no forming of role models in China.
&ldquo weekly I practice-entrepreneur, not as the preacher. &Amp;rdquo; singular Tigers employee evaluation of one's own boss, “ he considers business models is not come, do step by step, is constantly trying out. ”
to 360 series security software for mass users, with diversion of the browser and Web site navigation to the main income, Which is obviously not the odd Tiger's final business model. From entrepreneurship to listing, odd Tiger business logic in a central part of evolution.
first ring stuck live users: to secure reputation
was founded in the early days when 3,721 has used a number of small means, making Hongwei Zhou were dubbed “ father of rogue software in China ” notoriety. Hold “ wash white ” thoughts, Zhou withstood the objection of the Board, insisting on doing 360 security guards. In 2006, all kinds of malware plagued Internet, and security vendors have unified them as anti-virus category. Means of facing up to compete with the antivirus software is not the best, Hongwei Zhou through various means of public opinion, user demand for viruses and Trojans made a distinction between yingshengsheng to grab a market from the antivirus software manufacturers. Their faults are, strengthening the potential needs of users, a new market position artificially, not face conflicts with anti-virus software vendors, it smoothly into the security market. 360 security guards become the vanguard of odd tiger into security market, the next 360 family ever.
360, like QQ, are free of charge client, different is the QQ users with strong adhesive, and 360 is a security tool software, users can easily be abandoned. Odd Tiger needs to do is to find the user when using the Internet security needs of all aspects, with the appropriate programmes to meet the user: Internet “ &rdquo security browser;, net purchase “ network purchases bodyguards ”, “360 safe &rdquo playing a game, and so on.
in the Roadshow, Hongwei Zhou to the odd Tiger's position is “ Internet trusted platform ”. To secure reputation with security software as the core, recommend software and application security, solid, all-round protection for users, this is the key to sticky customer member. &Amp;ldquo;360 is in the name of security ‘ occupation of &rsquo, and your computer, including all applications and Internet-related entry. &Amp;rdquo; one industry source analysis of road, a product change very easily, if is a set of scenarios, users will not be easy to change.
“ Hongwei Zhou likes to emphasize user perception, we need to tell the user what 360 did. &Amp;rdquo; odd Tiger internal staff has told reporter, to increased viscous, 360 does not quiet to “ sleep ” in user of computer in, “ power small Assistant ”, and “ computer examination ” this class small function, in does not effect user using computer of premise Xia, will strengthening user of perception, let user was 360 of exists, increased and user Zhijian of interactive. This is the odd Tiger further strengthen brand, enhance cohesive approach, after the user and thus gain brand recognition.
This is the first loop of odd Tiger business, free application security core sticky mass of users.
