“ block ”, discontinued, lawyer letter …… in the past week, publishers and network Bookstore disputes continued to upgrade.
5 17th, Chief Executive of the publishers, rub rail books Shen haobo said, because Amazon has repeatedly in a variety of names on price, it does not rule out the exclusive supplier to dangdang, animation for children in all books, not even exclude books exclusive supply when when all its varieties.
the same day, same as price war, headed by the China children's Publishing House of the press and publishing house, relay combination of 24 children's Publishing House issued a statement to condemn the Jingdong Mall 40 percent of children's book promotion Act, and Attorney's letter was sent to the latter.
Jingdong Mall CEO Liu Qiangdong subsequently launched a tough fight back, he claims that this 24 Press books never hit 40 percent, and said Beijing East approach was to break the monopoly of the book industry.
three network bookstore with many publishers, behind the opposite theories of vertical and horizontal Alliance of States with the State of Qin as pivot has their own interests. In the book “ store leverage ” driven by ultra low discount network Bookstore wars, more typical of e-commerce and online channels induced by collision.
just launched Zhu Deyong mill iron books of the new book everyone sick President Shen haobo surprised to discover that this pricing Bestsellers for $ 36, in network Bookstore on Amazon only sells 55 percent.
“ our foreign shipping price is 60 percent, Amazon that has seriously disrupted our channel. &Amp;rdquo; Shen haobo told reporters that several entities from the Amazon Bookstore can even to 55 percent of goods, and then to 60 percent return to mill iron, fall into a can make the difference. Bookstores and many entities feel their purchase price higher than Amazon shipping prices, therefore find iron mill protest.
Shen haobo stressed to reporters, Amazon doing and no consent of the iron-mill. Why Amazon can at such a low discount sale?, for the International Children ' s Day, Amazon launched a 55 percent discount promotion of children's books and comic books, Zhu Deyong this comic book was also listed as a promotion of the 55 percent of sales.
since then, the mill iron books multiple times to find Amazon communications, want the other to be able to adjust prices, but failed to work. Shen haobo said mill iron charge and Amazon staff contact, price coordination takes at least 2 hours a day.
5 the 17th at noon “ intolerable ” Shen haobo on its microblogging vehemently expressed in words, if Amazon has repeatedly with a variety of names on price, interfering with upstream prices, does not rule out the children's and animation exclusively for books and when when.
since then, the books began to mill iron Amazon full stock. Shen haobo network Bookstore intensified greatly dissatisfied with the price war, “ long network Bookstore price of this tired, nothing would bring the price down. Let us weighed down ”.
ground moves is not the case for rail books. On May 17, led by China relay press publishing house, publishing house of children and adolescents of 24 children's joint press statement, Jingdong Mall condemns the 40 percent of children's book promotion Act, and Attorney's letter was sent to the East of Beijing.
relay press editor-in-Chief Bai Bing told reporters that Jingdong Mall now also did not respond to their letter of the law society, but they have been doing this work, and related materials have been reported to the Department, the Beijing Municipal Bureau of press and publication.
Bai Bing believes that the 24 launched on East Beijing condemned the original intention of publishing houses, because 40 percent of the Beijing East promotions practices disrupted market order, “ on the press and the industry caused a great deal of damage ”.
in Jingdong Mall sales on these children's books and not from domestic press, but open to 40 percent of sales, which caused dissatisfaction of a number of publishing houses.
network Bookstore excuse
24 press the voice just falls, has been &ldquo on the micro-blogging; straight talk from an honest man ” Jingdong Mall CEO Liu Qiangdong, in harsh response on their own microblogging: “ I hate the word ban …… please book Department colleagues down the publishing house, their books forever 40 percent. &Amp;rdquo;
according to Liu Qiangdong, 30 percent, from which you can purchase these books, Jingdong also
maintain profits 10%, there was no dumping.
but the Beijing-East it was publishing people questioned. &Amp;ldquo; Beijing Dong claims 30 percent can be motivated to book from the market, the 30 percent of books is what book? ” relay pressEditor-in-Chief Bai Bing questioned said that press mostly to foreign wholesale new books at around 60 percent (unless defaced Specials Book). He also pointed out that, if the case referred to in East Beijing, should be posted on the media list of 30 percent of the wholesale distributor of books, so that the relevant departments to verify.
mill iron book President Shen haobo told reporters that Jingdong Mall really headache is dangdang and some signed press “ Super strategic cooperation agreement ”—— dangdang used his leading position in the industry, and some publishing house reached an agreement, some good books exclusive supply to dangdang, not to other network Bookstore shipment.
thereafter Jingdong Mall bought through other channels of the Publishing House does not ship books and sell for 40 percent, causing a contradiction between this and many press.
“ East destroyed many people accused Beijing's book industry price order, in fact, we have to break the book industry monopoly is! this several publishing houses and a network together signed the so-called Super strategic agreements, its essence is to restrict competition, maintaining the monopoly! I will complain to the press and publication administration and the development and Reform Commission!” Liu Qiangdong on its microblogging retorted.
Bai Bing says, indeed some publishing houses involved in signing “ Super strategic agreement ”, but this is the Publishing House's own market practices, and publishing houses are only priority is for when the sales of some variety, other varieties are also supplied to other shop, he took it that there is no monopoly situations.
Bai bing said that Jingdong Mall 40 percent of low-price sales books you want to practice, and publishers could not support it, the press and now do not know, Jingdong Mall where sales of these books is to take on cargo.
