today, we continue to focus on logistics stubborn problems. Now I took the bag of rice crust, is my colleague at a supermarket to buy, price was 3 dollars. But this bag of crispy rice dealers told my colleague, ex-factory price of this bag process only 1 block 2, dealer distribution took 6 for transport, while the supermarkets make walk 1 block of 2 left. So supermarket what to earn so much money?
Liu Xuesong is the Manager of a distribution company in Beijing, he supermarket supply has for ten years. He told reporters, his agent of a brand's process, the ex-factory price is 1 block 2, supermarket price was 3 dollars.
Liu Xuesong said: &ldquo I purchase price is $ 1.2 (bag), I give us supermarket price is $ 2.55 supply them, us supermarkets to sell about 3 dollars. &Amp;rdquo;
provides to supermarket of price than ex-factory price your has twice times more, Liu Xuesong to reporter explained, surface Shang seems, supermarket to 2.55 Yuan buy crispy rice, to 3 Yuan of retail price sold, seems to only earned has 4.5 cents money, but actually, this just supermarket of “ foreground Maori ”, also has part was called background Maori of profit, is supermarket by approach fee, and returned to points, various way from suppliers of hands earned go has.
Liu Xuesong carefully forget this account: “ when I came to the settlement costs under the contract, and then to the supermarket to Kau 30% fee, the $ 2.55 ×30%, left, is the settlement price is $ 1.8. Between $ 1.8 and $ 3 is it beauty of earning profits. &Amp;rdquo;
Liu Xuesong told reporter, each supermarket charged of approach fee numerous, including account fee, and Festival fee, and new stores opened fee, and old shop decoration fee, and new fee, and barcode fee, and contract renewed fee, and poster fee, and heap head fee, and information shared fee, and promotions member management fee, and advisory fee, and promotions service fee, a dozen species, because stores received of various costs too high, from 2010 began, he has stop has and property US supermarket of cooperation. In the contract and in 2009, supermarket not only provides for 12% point, back to their enterprise provides 2.6 million sales target.
Liu Xuesong: “260 you want to charge you 12 points, to collect so much money, but you have to do less than 2.6 million, you have to pay 2.6 million multiplied by 12 points, probably more than 300,000 dollars. &Amp;rdquo;
the contract costs, encounter supermarket to open new stores, store to celebrate festivals or even headquarters move, dealers also need to be given to stores for a fee.
Liu Xuesong: “ cost of opening new stores, large stores to a 15,000, 10,000 medium shops, 5,000 small shops. And this is the cost of shop, for example, new year, there are promotional fees, these are the hidden costs, if you don't know how much it wants to happen, the costs are enormous costs. &Amp;rdquo;
Liu Xuesong told reporters that the dealers also hope that the final price of the product be able to sell it cheaper, so sales can go a lot more, small profits but quick turnover. If supermarkets do not charge these fees, his price to the supermarket can be much lower than it is now.
Liu Xuesong: “ can be low to 30%—40%, supermarkets now received my 20—30 points, must be added this point to line, or else I'll lose money. &Amp;rdquo;
Liu Fanping is the Manager of a distribution company, has him to supermarket supply has for ten years. Liu Fanping admitted to reporters, with supermarket business became increasingly well done because fees are too high, since 2007, he withdrew from the Carrefour.
Liu Fanping: “ why not doing, 2005 cooperation when returning to domestic helpers is 16%, we still have the money earned, but made two years later, rose to 17.5% for the second year. &Amp;rdquo;
Liu Fanping said that Carrefour contract back to the point of almost every year to raise two points. Outside of the contract on weekdays in the stores will charge bulk head, posters, promotional services, sales management, and so on, and around ten per cent of sales.
Liu Fanping: “ we are two years, sales of 3 million in total, he has more than 900,000 cost of almost 1 million, costs to sales revenues of more than 30%, our gross margin only 30%. That is losing money, so we can't do it. &Amp;rdquo;
CCTV reporters unannounced visits to the supermarket: the same product cheaper than wholesale price expensive nearly 3 times
in the face of high entry costs, how can those little Li thin dealer continue? Goods being stood in the supermarket, how can the price of reduced them down? In order to further understand the operating fee situation, CCTV reporters to dealers on the identity of several Super-Unannounced visits to the city.
headquarters in American supermarkets, a procurement officer told a press conference, in order to enter the store, the threshold is very high.
us procurement personnel: “ Lim of the United States and the United States after the merger is now the United States on both sides to open an account, while 400,000. Now is the beauty of doing Lim of the United States, you should be. For example, a new product, account opening in one side is 40,000, on both sides at the same time opening is 80,000. &Amp;rdquo;
Reporter: “ what about rebates? &Amp;rdquo;
us procurement personnel: “ fee than the average between the baifenzhishibadaoshiwu. &Amp;rdquo;
this reporter learned that, supermarkets not only charging high entry fees and a high percentage of rebates, but also provides for dealer sales tasks. Here wait for the negotiation of supplier told reporters that sells the mandate even finish, continue to sales to the amount of fees.
us supplier: “ our task more than 10 million. &Amp;rdquo;
Reporter: “ more than 10 million? What about to finish? &Amp;rdquo;
us supplier: “ 10% according to the contract costs, you will have to pay 1 million. People you can't sell sell, you don't make next year your check won't. &Amp;rdquo;
then reporter and capacity of a supplier to the Carrefour district purchasing department at Beijing, where, reporters and one selling cooked food vendors talk up, she told reporters that the contract back to the point here is very high, and is still growing at an alarming rate every year.
supplier: “ return to point here is 66 points, there are other much better cost, today this deduction, deductions that tomorrow. Increasing year after year, alas, has forced the dead. &Amp;rdquo;
the suppliers also said that, due to return to points and the fee increases too fast, they are too late to digest, only heightening the prices of products, to keep their meagre profit margin.
supplier: “ rebate last year we had up to eight points. &Amp;rdquo;
Reporter: “ also can do it? &Amp;rdquo;
supplier: “ you chant &rdquo price high.
Reporter: “ that ordinary people do not buy it? &Amp;rdquo;
supplier: “ no way now that that's all. Now push the prices so high. ”
