in recent years, as represented by Groupon customers Web sites and limited time to snap up rise of the Web site represented by Gilt Groupe, social business concept is very fire, and start-ups Eventbrite is another important part of building social business: events and live event (that is, all seen celebrity occasions) ticket sales.
should know about Eventbrite? if you took part in the activities to be tickets in the past few years, it is possible that you have used the services of the company. Eventbrite online ticketing service help for the management of all related services for organizers of activities: planning, marketing, network marketing, pay for and collect the tickets. For small and medium sized event organizers, and the company has been very popular, because the lower ticket cost on the Internet and quickly. However, Eventbrite is to strive for concert customers, ultimately with the Giants in the field of Live Nation and Ticketmaster direct competition.
ticketing site Eventbrite Entrepreneurial State plan
Eventbrite recently won a big business, the scale of the black eyed peas concert for 50,000 people take care of ticket sales, this is a for the Robin Hood Foundation Charity, will be held in June in New York City's Central Park.
through successfully for many activities service, Eventbrite has sold 11 million tickets last year, achieving total revenues of US $ 207 million. The company represents the great changes in social business, it is for people to find, discover and purchase tickets provides a new way. Eventbrite is focused on social media marketing, growth quite rapid, total ticket sales this year is expected to be US $ 500 million.
the company was founded in 2006, at the beginning of most of its traffic comes from Google. For example, you search for &ldquo New York jazz ”, you might see Eventbrite concert agents in the search results. However, as social networks and social media to take off, more and more people are friends of sharing and understanding to the Eventbrite agent activities.
Eventbrite with Facebook and Twitter to take off is not accidental, although the size of the company with which it is impossible to compare, but Eventbrite offer “ real life ” communication opportunities, so that they can participate in different activities together face to face communication.
“ e-commerce development in some areas in so quickly and adapt to the social networking trend, ” Eventbrite CEO Kevin · HA Tsu (Kevin Hartz), said “ ticket sales is typical. &Amp;rdquo;
Facebook itself had recognized the importance of various activities on social business, the company has just launched a Facebook Deals Group purchase services, focusing on various local business, including the friends can participate in events and activities.
Eventbrite why the performance of the ticket sale on Facebook so successful? CI is attributed to three factors: growth of the social spectrum, and the degree of integration of Facebook and the explosion of social sharing. That makes Facebook the rapid growth of the network behavior change, will also make the rise of a large group of startups, Chee believes that Eventbrite is one of them.
CI said: “ if social networking remains smooth development, access to a huge scale, the various vertical appear new leaders in the field, including travel, ticketing, and love making friends. ”
