Leslie to one Germany Agency so describes him editor of the reading library: published every two months a issue of the reading library, 320 pages each, has been published for six years, primarily published cultural, historical non-fiction articles. These features between 10,000 to 50,000 words, some of the people, events, and work through such space to fully render and display.
“ a book was supposed to look like ” as the goal, of the reading library out of a road in the publishing industry. Its product design, marketing strategies and sales way bold innovation, with only six years to the establishment of a very high brand recognition. It's hard to imagine, if the lack of forums, blogs, Taobao shop, promoting the effective use of the means of the Internet, a medium can complete the natural growth through entrepreneurship.
Leslie, the famous Publisher, writer. Preference number six, to old six claims to be. The current editor in Chief of the reading library.
Leveraging industry rules
“ a book was supposed to look like ”, are read-Leslie founded the library in the first place. He power of one person, independently planning, organization, compilation of a book manuscript, design, printing, advertising, circulation, sales, customer service links, has created a sustainable sales in the domestic publishing industry brand of miracles. Leslie acknowledged his success, thanks to mopagunda in the publishing industry. His successive edits, editing, proofreading, the night shift by associate editor, editor, Publisher, and other status, as well as newspapers, magazines, TV stations, Web sites, publishers and other media forms, his polished “ ” talent. He would not be misinterpreted as small workshops of tragic and busy, on the contrary, in his view, the editor of the reading Library Center and vertical management system is more advanced, more scientific system. He is afraid of being portrayed as inspirational role models, as long as upholding the dream that is sure to succeed. He said “ I'm not a delusional, shirt, I would also like to do, do it not to do the kind of person. Reading library from the beginning to grasp the full calculation only after very clearly do. &Amp;rdquo;
in Chinese publishing industry, the birth of a book through these links: editing, design, binding, printing, marketing, sales and payment. Press to every library and edit target, to do a certain number of books each year. Library and edit the contact author, completing the solicit contributions solicit manuscript and editor. All complete the editing of books, by Chief Editor's Office this hub into general production line, complete the design, printing. Final press release, by the issuing Department is responsible for promotion and channel so that book into bookstores face consumers at all levels, to sell sell. Leslie believes that one of the biggest drawbacks, is the barrier between the layers of links, could not be implemented for the most valuable information the natural flow. He said &ldquo, who know the most about this book? must be the editor or author of the most understood. Chinese book trade lack this, consumers with writers, with most books edited between information between docking. Where is the maximum value of this book, where is the biggest selling points, should be given to what kind of people to see, here link is broken. &Amp;rdquo;
results of fracture, is the production of books for writers, editors and readers are not satisfied with the book. Different from the eBook, paperback renders the physical state of a book. It should be a produce sophisticated, feels there is texture, from the design, paper, content layout, echoing the common essence of passed text reading each other. These constitute elements of the physical form of a book, into a job on the line, is bound to lose. The purpose of a book, author or editor of compiling stories, we can only hope for circulation for those experienced employees pass to the bookstore. Even entering a bookstore, a book on the shelves of the sales cycle is usually only two or three weeks. Many books State, can only be used “ on the road ” described, they are even unopened booksellers return back. Is often no opportunity to show his face, and is not visible to readers.
constitutional recognition to their's hope that the changes in the external environment, rather than their own to do a book. As he said: “ I is the most appropriate person to do the things, no one is better than me. &Amp;rdquo; books as a brand, of the reading library in both product design and market positioning, content selection throughout the intention of the editor Leslie. From a features point of view, the reading of library books and periodicals is combination of innovation, it appears as a form of the book, just hold the emotional significance of books to readers. It is designed in a simple skill per issueCovers only change numbers, makes it easier to present consumer understanding of the brand in the process of repeated memory. It focused on the paper choice, text layouts, challenging for the physical form of a book. It only included from 10,000 to 50,000 words-novelette of reading, emphasizing the historical value in choosing.
the success as a product of the reading library, first of all is that it restores the physical form of a book. This standard it sounds ironic, but it is embarrassing situation of Chinese publishing industry. Judging from the cost structure, and publishers to wholesalers discount calculated by 60 percent, with the loss, up to recovery of 50 percent. Including 10% printing costs, royalties, 20% cent of management costs, finally profit as you can imagine. The physical cost of a book, usually no more than 20% of the book price, covered with paper, materials, binding, printing. This model of cost structure and distribution, book profits caused extremely low and physical form of the book perfunctory illegible. The practice of the reading library is, through direct sales channel support, actual payment up to 70 percent of books. The profits thus releasing, part is used to improve the reading library as a book publication quality, part is used to let readers.
the reading library sustainable sales force comes from the unique value of the content. To the read cross 0601 dongdong gun wrote a library for example. After took six months of interviews, East gun witnessed cross from nobody, becomes media flocked, racing hot round experience. Described by its cross, real state before rendering a person famous. Leslie call this writing “ save ”. In his view, long-term media Celebrity Star, in numerous interviews and interactions, becomes “ &rdquo automatic answering machine. They are good at using the media, to shape their own “ ”, one can only describe the imaginary story is of no value. Music critic Wang Xiaofeng agree with his judgment: “ dongdong gun after a detailed observation, he saw that the cross is not the same, will give us a source material, a reference. May in the future when writing history of Chinese cross talks, cross this script would be of great value. &Amp;rdquo; so it is not hard to understand, the reading of the sales cycle can be unlimited in elongated. After many readers having read a book, or even forward dates back several years, set to buy align.
