The rapid rise of the Internet to the traditional media of oppression in recent years looming, in the newspaper industry developed the United States, have included many well-known media, of the Christian monitor switch only Internet “ newspaper ”, even predicted that the United States traditional newspapers will die within 2 years.
old print of the New York Times, gradually &ldquo in traditional distribution channels; retreat in defeat ” now, the Wall Street Journal-step forward. Beyond the end of 2009 today, United States, become the largest print circulation throughout the United States.
, editor-in-Chief of Dow Jones and the Wall Street Journal's Robert · Thomson (Robert Thomson) has accepted an exclusive interview with the business journal, on the future of print and Internet media business model and the traditional media outlet under the wave of mobile Internet, done up with a response.
in the interview, Thomson said, the Wall Street Journal on the Internet does not always provide free product, profit is the point of the Wall Street Journal must be taken into account. However, it appears to be an exception. In March this year, the Wall Street Journal 68% an increase of Chinese network browsing, this Thomson told reporters, China's business still need to look long term, will not charge in the foreseeable future.
This was served in China in the late 80 reporters and experienced journalists, for new recruits into the reporter's proposal, only one word to: “ ear ” (flexible).
print not disappear
business news: the current trend seems to be a multimedia has been the main battlefield of the newspapers moved to the Internet, and, in the United States it was even called out a print will disappear within two years of prophecy, I how do you see future of print?
Thomson: this is the case, are progressively more and more media focus on the Internet. But I think print will not disappear, and coexisting with other forms of media.
the tradition of Wall Street Journal print edition reader has 1.7 million, still is the highest in paying readers, in addition, we also have paid subscribers, 150,000 iPad 1.1 million Internet subscribers and 40,000 Kindle subscribers. Print is just one of several forms of communication.
free of charge but if you don't see the Internet readership, English site has 40 million unique readers, Chinese website has 3.5 million readers, Japanese Web site there are 2.5 million readers, than how many paid subscribers of the free reader.
our print edition reader has been an increase in these years, although not very large, but very stable, it can be said that new media to expand the audience, while the printed version maintained a stable trend. Therefore I do not support print will disappear the prophecy.
daily: there is a view that, print to a breakthrough, there must be more attention to the views and comments to be a way out, what do you think about this?
Thomson: have views and comments are everywhere on the Internet, they don't need so many perspectives, needs is hard news.
but people accustomed to free news on the Internet, we tube they called &ldquo in English; in passing ” (drive by), they are always coming up to the Web site, “ ” see some news, and then left. The future, the vast majority of readers might come from the Internet or the iPad, but not all of our news is free.
daily: charges for China's Internet seems to be a closed area, the Wall Street Journal is how to do?
Thomson: you should be aware of what is valuable, that is, you should make it clear what can be closed (keep behind the world), and to learn how to use new technologies to provide professional content.
in the Dow Jones, we've provided three product —— by the Wall Street Journal, Dow Jones Newswire and grams of Tijuana (financial information search engines), hosting all of our content.
for general financial news readers, “ Basic (Horizontal) ” economic news has been sufficient, but for a professional, he needed to be more professional, “ vertical ” content. Specialized, vertical content, to higher prices. We have to do, is to press “ dig ” deeper, higher price. Through high-tech service, saves paper, printing and other costs, and higher earnings.
