as early as 8 years ago, on the Alibaba website has more than 2.1 million small and medium enterprises users, almost 90% of Chinese market share. At that time, only a marketing conference organized by Alibaba, there are more than more than 100 Fortune 500 to patronize purchase, more than 70 years old and more than 60 countries examples also abound of the business. Wang Shutong at Dunhuang, wanted to create your own programme telling of a network of friends, the answer is “ and Alibaba does the same thing, absolutely unworkable ”.
although Wang Shutong knew that Alibaba and is about to make a completely different businesses, but in the era of e-commerce in China has just started, representatives of Alibaba's all e-commerce. Although some people think, Alibaba, help businesses publish transaction information only, by charging membership fees profitability very original pattern in the field of B2B e-commerce. As information becomes more efficient, convenient, and interactions for e-commerce, information alone is not enough. However, the face of such a monster, or choose to follow all or can only choose to leave. So, B2C markets in recent years have done fengshengshuiqi and B2B development has been somewhat dull, even boring, even Ma says “ carry telescopes are also rival &rdquo was not found.
just this first to prise open domestic market gradually fades out of the door to e-commerce at a time when people view, Alibaba's fraud cases all concern once again go to the B2B platform. Overnight, Alibaba, over more than 2000 registered users being identified fraud suspect, Ma had capable Assistant, Alibaba, the former CEO of Mr Wei was therefore step down. Outside of surprise, also confirmed the original people in the shadow of Alibaba B2B market concerns. Even the many Wall Street analysts and even replace B2B B2C direct marketing will become the mainstream of electronic commerce in the future.
however, in all concerns about prospects for B2B web site when a little-known site —— network has attracted the attention of all in Dunhuang. 2004 set up a network of Dunhuang, in 2007, online transactions will cost about $ 140 million, in 2008 jumped to $ 1.4 billion in 2010, up to $ 6 billion. Twilight so looking back, only to find that many people is when they imitate Muhammad Ali in the eyes of the fictitious implementations.
unexpected gaps
in the eyes of many people from the outside world, CEO Wang Shutong is definitely a &ldquo network in Dunhuang; restless ” people. From Microsoft's Marketing Services Manager and business development manager, Cisco executives in China's only female, and later became CEO of joyo, in what many see as a career woman, Wang Shutong seems to have come to life at the top of, in August 2002, Wang Shutong suddenly resign, resign from the duties of a network of excellence. Since then, Wang Shutong once disappeared from people's perspective.
sorry faced with numerous friends, Wang Shutong believed “ this is an inevitable process ”,“ left outstanding, I have other ideas. This is a subconscious rather than sitting at home will be able to come up with. I like to do more things, including out to see something. Have in mind a certain place, or in the heart of a certain place, buried a small question mark, what is next? ” after leaving a network of excellence, Wang Shutong began his long overseas trip. This time, Wang Shutong often travelling on domestic flights fly to overseas, almost as long as the project she would try to make money. Even selling nails, she is willing to fly to the United States and United States buyers in person to talk about.
however, it is precisely this overseas experience, let Wang Shutong see gaps in the B2B market. At that time, the overseas purchasing power is very strong, especially in some countries does not have a high demand on small commodity production. However, the profits of these commodities is not high, the number may not be through layers of links after entering foreign markets is undoubtedly more reduced merchandise margins. Although most of these commodities in China has plenty of sources, but no one can deal directly to foreign trading platform. In fact, at that time of development is in the B2B market upward. The end of 2004, e-commerce market in China has reached 320 billion yuan, B2B e-commerce market accounted for about 98% of the entire e-commerce market in China. As the leader of e-commerce, Alibaba is also at this time the Sun at high noon. 2004 domestic Alibaba has reached 4.84 million registered users, our profitability is also close to $ 1 million.
remove outside Ali, HC, buying wheat also Ali mode by imitation, by virtue of their advantages in the B2B area occupies a place in the country. However, when represented by Alibaba B2B website to do is help domestic enterprises published on the site a lot of business information, is not directly involved in the transaction, are collect earnings on contributions are and, no doubt for many enterprises to set a threshold. Paying the money, but does not guarantee business, for some larger companies may also be able to bear, but for those SMEs, this is a full of risky investments.
in such case, Wang Shutong is Alibaba do is B2B electronic tradingThe first step, which left a huge development space. While they are going to do, is a different from the traditional to the domestic e-commerce platform for sellers to provide information and extension services, overseas the vast number of small and medium-sized buyers purchase Chinese goods directly become a reality.
