Baidu base copyright disputes, Baidu CEO Robin Li “2011 Chinese IT Leaders Summit in March 28 ” response on: “ if the tube is not good, Baidu off base. &Amp;rdquo; he wants to keep copyright and writers to explore a win-win business model.
due Baidu base on suspicion of piracy was a writer, when publication Bay for blood, discussion about digital publishing trends and patterns scattered apart. As we all know, traditional publishing because of the high cost of intermediate links, inventory backlog, and many other issues facing a market halt status, is the trend of digital reading.
there are many industry analysts believe that, rise of the mobile Internet, digital reading to usher in a second spring —&mdash, particularly mobile reading, will address the many challenges of Internet publishing, to get out a new way in the digital age.
“ now on China Mobile's mobile reading platforms, the highest a book has received $ 12 million in revenue. &Amp;rdquo; not long ago, China Mobile phone read base told the author, the base business less than a year, the current content partners with more than 100, now platform information fee revenue exceeds $ 100 million a month.
&ldquo mobile phone read more beneficial to not only meet your reading and personal reading needs, to the charging mode before it can also work well with solve problem of profit, China Mobile large user resources as well as strong operational capacity also enables people to address such issues as copyright, content is full of confidence. &Amp;rdquo; many industry analysts believe that mobile phone reading is a worthwhile path, its operational pattern more conducive to the protection of copyright works, also for authors and publishers to be the distribution of high income. Many people believe, it appears, is bound to promote the campaignVigorous wave of digital reading.
the way out: profit
—— Highest received $ 12 million in revenue a book
Baidu of the war, Han Han sing “ the mortal wind ”,“ bitterness ” of love untold, “ most of the writers of two or three years to write a book, a book will earn ten thousand or twenty thousand. These write authors may only earn 10,000 friends, a monthly salary of 800 Ah friend, many network writers is to write 10,000 words a day, download by thousand words two penny income living …… please give the Chinese publishing industry and writers a way out of it. ”
indeed, the advent of the Internet age, did not make the traditional publishing industry out of the Woods, on the contrary, digital publishing itself and go into a tangle of propositions: how to get readers and writers win-win? How best to achieve a shared spirit and respect for property rights of creators of balance?
this, analysts say: “ now there is no shortage of technology and content, but requires an open and large platform, and there is a better business model, that the parties can profit. ”
and Korean cold and bitter sigh the opposite is, in 2010, the writer of many contract with China Mobile Mobile reading platforms, earned full pot full. It is learnt that the mobile reading platforms with the first episode of the book see meteor showers, a total of more than 4 million users access, click on the more than 56 million, platform revenue reached physical book revenues of 2.6 times. 2010 a book with the highest income has received $ 12 million in revenue.
it is understood that China Mobile phone read the rapid development of the operational base in the past two years, only the last two years has been completed from construction, trial, trial to full network promotion course.
“ the idea is to make platform big, it is necessary to let users interact with content. Looking for content collaboration, user resource is required; users, also need to be content to keep them, and in the process, with a convenient means of payment (such as mobile phones accounts paying), formation of returns to scale. &Amp;rdquo; General Manager of China Mobile Zhejiang Zhong Tianhua said.
it is understood that in order to build a platform for interaction, relying on the huge resources of more than 500 million users in China Mobile, and other means to attract through traffic-free reading users. Within a short period of time, the platform clustered on the basis of number of users accumulated over 160 million, average daily traffic of online bookstores are more than 240 million.
at the same time, China Mobile also has created a nation's largest reading platform: Publishing Group, Zhejiang publishing group and writer, publishing group of the Yangtze River more than more than 100 outstanding content supplier cooperation. For publishers, mobile reading base made specifically to content partners “ minimum guarantee + into ” pattern.
This “ + Terminal + channel content ” phone reading industry chain mode, due to save multiple operational link in the Middle, not only enables authors of high profit distribution, to overcome the publishing industry is also very good low profits and confusion of copyright status on the network and can quickly embarked on the development of a prosperous road.
General Manager of China Mobile Zhejiang Zhong Tianhua said: &ldquo the past, traditional publishers of once-exclusive mobile phone reading, fearing that such a form of reading popular, will have an impact on their traditional business. However with the development of these two years, publishing industry gradually from the questioning, wait and see to coordination and cooperation, 2010 mobile phone to read the entire income of more than 300 million Yuan, which for many publishers and original literature Web site to see the hope. ”
it is understood that the mobile reading platforms now top ten total sales revenue of the original book, is far more than similar benchmark of original literature network top ten total sales revenue, there are many mobile reading of book sales income has super physical book revenues. Domestic largest original literature website —— starting point of Chinese network, in 2010, only from mobile phones to read a monthly revenue can reach 7 million Yuan.
