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Wednesday, April 20, 2011

Microblogging marketing model gradually clear raised microblogging account better make money

 

business graphics-Xu Qiao only

In the era of the popular micro-blogging, netizens except on micro-Bo Sun themselves on seeing thought, or keen to forward another interesting post on microblogging. &Amp;ldquo; the joke selected ” 、 “ wonderful quote ” 、 “ constellation whispers ” Sina micro-blog, such as grass roots fans on the list of the top ten account, each a micro-blogging, will be forwarded several times by other Twitter users. Yesterday understands that these have hundreds of thousands of millions of fans and even the account, is made up of dedicated microblogging marketing Web users deliberately “ ”. &Amp;ldquo; ”, the account through the implant advertising model, bring tens of thousands of dollars per month as a registered user or even hundreds of thousands of dollars of revenue.

“ ” account open company

microblogging accounts for “ wine red ice blue-” xiaojunli, was a “ ” account make money entrepreneur. Xiaojunli on the phone to reporters his account microblogging marketing mode of earning money.

xiaojunli told reporters that she has more than 50 more Sina micro-blogging accounts, distributed in different areas such as automotive, fashion, constellation, total number of fans exceeded 5 million, one of the most “ ” one account has millions of fans. &Amp;ldquo through our ongoing maintenance, fans also in a number of 6~10 per week increase in the number. &Amp;rdquo; xiaojunli said.

xiaojunli why has millions of fans? xiaojunli introduction, she specifically for microblogging marketing has created a company, there are now nearly 30 employees, every day the most important work is “ ” account specific divided into original maintain and spread forward of the two groups.

in the original maintenance group, the average employee maintenance of 5 accounts, each account of the different areas of concern, reprint news from world famous sites, forums and interesting piece on the micro-blogging, each account every day 5~10 microblogging. After the release of the original maintenance group, forwarded by the diffusion group forward. &Amp;ldquo; an account just registered is not many people know, we have been very influential account to forward, expanding the influence of the new account. &Amp;rdquo; xiaojunli said.

xiaojunli revealed, through the cooperation of the two groups, the company registered a new account, after a month can have up to 200,000 fans, “ replaced by general users, three years may not be able to do &rdquo.

active in grass-roots on the Tencent microblogging platform “ V5 push ” the teams main sponsor Guan Peng briefed reporters, there are tens of millions of topics currently on the Tencent, with nearly 8 million topics with “ V5 push ” and other related words. Guan Peng said: “ we provide platforms to individual webmasters, register their own account, influence, and we then promote on the platform. &Amp;rdquo; these individual webmasters how to attract Twitter users, said Guan Peng remains by publishing professional information in the field of content and offline activities.

most of the bloggers work to earn money

reporter learned from many people in the industry, domestic solely engaged in micro-blogging like xiaojunli only dozens of marketing. But let reporters the accident was most publicly represents the famous in microblogging marketing blogger but declined to be interviewed.

on the 8th the first microblogging Conference this month, has more than 3 million fans on SINA micro-blog bloggers Cai Wensheng said that Twitter is marketing a new carrier. But yesterday a reporter contact him, but he refused interviews. SINA grassroots microblogging ranked “ selected joke ”, rely on every day jokes, horoscope, quotations, and so attracts nearly 3 million fans. Bloggers on Yi Guangxu in the first microblogging conference revealed that their own tips to attract fans “ steal Division &aMP;rdquo; Bo optimize microblogging content, concerned about the comments, and so on. But he also did not respond to requests for interviews.

industry analysis, most bloggers and do not want users to know themselves through micro-blogging to make money, fearing that account lose credibility, affected and enterprise cooperation.