Group purchase enterprises have thousands at present in China, from the vertical industries group purchase, to the upsurge of regional group buy, group purchase industry as a derivative of the e-commerce online shopping, its popularity than Web2.0 and SNS had just entered China in the same year.
Editor's note/group purchase of China enterprises have thousands, from the vertical industries group purchase, to the upsurge of regional group buy, group purchase industry as a derivative of the e-commerce online shopping, its popularity than Web2.0 and SNS had just entered China in the same year. Moreover, while the landing only domestic group buy a year's time, but its consumer sought after speed beyond any industry has gradually changed consumer lifestyle, becoming a living habits. This issue's theme from the patterns, trends, issues, refer to the four areas to focus on domestic and foreign well-known first line group purchase sites, dismantling group buy mode for readers, understand the development trend of customers.
A mode
“2010 of China e-Commerce Research Center recently released investigation report of China network group buy ” proposed, while mainstream customers Web sites with varying patterns, but can be broadly divided into the following three categories: life group purchase patterns, specific services and information products group buy mode, the navigation class group buy mode.
the following intercepted three typical case respectively as the point, depth resolution characteristics of three group purchase patterns, values and future trends.
&ldquo living service class &rdquo of goods; Mode
handle network: customers tailor is a service of
Although handles created only a year, handle “ G F” model is considered to be comprehensive to imitate FourSquare and Groupon, but there is no denying that handles had indeed created many of the first domestic customers.
but “ handles offline map ”, and “ happy life ” and “ handles Quartet ”, innovation application to handles brings more user, let he gets huge profit of while, also led has user experience satisfaction of of decline: many group buy user in a time paragraph within concentrated to a merchant consumption, merchant of should ability limited, consumer although has purchase price Shang of discount offers, but “ God ” of experience sense difficult to are full meet. Therefore, handle “3·15” is exposure. This handles both determined from mode and response to change.
second kill on the line “ long tail ” optimize
a simple change is, handle new push “ lunch seconds killing ” start full balance between consumers and businesses “ long tail ” needs butt. In accordance with “ lunch program ”, handle the CCP as a unit, to key landmarks in the Centre of CCP, select 5~10 in the landmark building around a kilometer restaurants as “ lunch program ” cooperative businesses, to provide lunch selection handles around the user.
This change is the key, “ lunch program &rdquo products of long-term, rich in diversity and vendor reception capacity. Handle “ lunch program ” project groups in the key region of CCP selection 5~10 different cuisine, lunch seconds to kill the business activities at a different price, every day the business based on the estimated “ idle ” reception capacity-limited sold 20~50 lunch and every business suppliers launch menu to vary every day to ensure consumers ' tastes trying not to repeat. In this way, business reception on resources by handles around the user's line of idle “ second kill ” are effectively utilized.
for more categories and more diverse, and “ long tail ”, answering support if there is not enough of the background, users of the consumer experience will be greatly reduced. Handle network launched the industry up to 318 seats of the call centre in Changping, Beijing, and assist handles “ three bags of new &rdquo policy.
is interesting, handle this is with gaopeng “ line &Rdquo;。 Groupon announced a few days ago, GroupOn now will be launched in April a new application. When a user opens the application, two buttons are rendered in front of them: “ I'm hungry ” and “ I is boring ”, when you click on the button, the program will be based on the location of the user to provide a detailed list of daily trading time.
