layman's film hot money in investment of time, in addition to the enthusiasm, more need or reason.
“ even on the box office is to make money, investors may not really get the money. &Amp;rdquo; this is toupai film Hao Yaning, Chief of the Wulin rumored Alliance films a pessimistic conclusion. Although now Wulin rumored under of box office income (has not been off the Shi statistics) has breaking has 200 million Yuan, but he repeatedly stressed “ does not know eventually to own hand in of, can has how many? ” had relies on full case planning of innovation operation mode success build Wulin rumored under brand and the 16 item around derived products of Hao Yaning, actually early in 2001 on has investment film Zhou Yu of train under, if year of defeat can blamed Yu market cold, so face today box office had billions of of China film market, Hao Yaning why still worry about?
film became hot of investment project however two or three years time, seeing with layman were throughout to poured into film market this bathtub cubicle in, with hot of hot money desperately stirs, desire fast fishing out belonging to own of meat. But the result already doomed, soup of dried food so much, have made, most can only defeat the soup. Investment more like a gambling bet, more hot money, risk is higher, even higher than the investor's imagination. AKS e Nau joint Deputy Gao Jun said: “ if cast enterprise, you lose money at least can has machine these hardware bottom, and film will let you original capital no return, who will to left of those film? ”
animation film festival section retreat in defeat
Su Xiaohong this days is busy, she is Hangzhou preparatory New York international children Film Festival of thing, Su slightly excited to said: “ because this to as guests attended, clothing and details are to take care of decent. &Amp;rdquo; Film Festival, she animated film produced by the dream of investment return Sands City will be the special show. Many people are not aware, the film was nominated for Oscars for the first time in China animated film, outside the annoying box office results, only these honors had to support her continued his dream.
Su Xiaohong itself is the operation of the venture fund, has been dealing with many investment banks and funds, has many years of experience operating in the capital. When graduated in Nortel art film husband proposed to toupai high-end domestic animated films, and the two “ self-child abuse ” long and difficult road of dreams. In 2005, Su Xiaohong themselves come up with 30 million to form a team of 15 people, the target set to “ produce high quality animation films-Miyazaki Hayao, final award for overseas ”. The first year, the talent shortage and under various setbacks, Su Xiaohong enthusiasm almost running out, 2006, with a 15-minute film she spent to France exhibition, but gains an unexpected surprise. &Amp;ldquo; foreigners like, they said the market hardly see authentic Chinese culture on animated films on our rave reviews. &Amp;rdquo; this France row Su Xiaohong stick of power. &Amp;ldquo; at once thought that some difficulties are nothing, a kind of State responsibility, would like to use animated film out Chinese culture. &Amp;rdquo; this word sounds the main theme, but for complete wealth accumulation Su Xiaohong,, she is clearly in the money changing dream.
the dream Sands City 2010 release, box office only 2 million. Turn around and look for the first time, Su Xiaohong objective analysis: “ in order to attend the Academy, catch a film, with no publicity, it failed miserably. &Amp;rdquo; this tuition is clearly a bit expensive, but this did not discourage Su Xiaohong passion for animated films. She is operating toupai deer home next animated movie of the day, the production cycle shortened to 2 years, will carry out overall planning in the early, including schedule of content system around product development, planning and so on. She is no longer solely responsible investment risk, investment of 60 million already has several such as IDG VC in talk.
status of struggling in the face of the Chinese animation industry, Su Xiaohong stubborn reasons also. Apart from the United States, globally, only 10 animated films every year, the market also has enough space for development. Animation development in China was only 5 years, revenue has reached 70 billion, this should be the theme of a high return. As the world's largest animation processing country, us for United States, and Japan to continue manufacturing-line animation film, but no product can touch people. In addition to the pleasant goat movie a single selling, all remaining animation films are lost. Hua Yi brothers first water animation works of the Professor small Tiger box office less than 1 million of the country; plus the fiasco of the small Tiger, and the small Drolma and the Tiger of stained, the Panda story, animated film fade away investors dare not touch. Gao Jun “ four private companies do not touch ” principle (not touching with rural themes, theme not touching, not touching and minority subjects do not touch with children's themes) has been the prompt. But Su Xiaohong concept is: truth-speaking children and less, cannot come from the book on the next generation of education, cannot give up because the payoff of this plate surface, always someone to do it.
took 5 years, throwing millions of school fees, Su Xiaohong said harvest to experience is worth it. Just more of what they saw, more regret.&Amp;ldquo; animation film talent fault was the most serious problem. This time we only make United States professional team to work together planning, to meet our standards. People who do only processing in China, there is no creative talent, lack of entrepreneurial talent combined with business. &Amp;rdquo; the dream Sands City spent 5 years mill play, this cycle consumes a lot of money and effort. Korea Institute of specialized training animation talents and opening animation screenplay professional, writers like businessmen Su Xiaohong ridicule their encounter: one year written TV series, wrote the film, also wrote the animation, there is no focus. Development of animation film in the final analysis associated with lack of education, and these 5 years, Su Xiaohong two-thirds time in training in 17 sessions of various talents. &Amp;ldquo; &rdquo losing money casting animation; industry of prejudice cannot be corrected, but Su Xiaohong I have seen the truth of this is the blank market, investors may be able to watch to the animated film of the stubborn spring.
