2010 year, the original second undertaking Jiangsu five star Holdings Group Chairman Wang Jianguo, investment founded the mother-child chain-like Enterprise Chief of children. Set up in less than a year, “ Hai.Zi.Wang ” in Nanjing, Hefei, Huaian established four large, such as mother-child major shopping centre, the next five years, plans to open 50 stores and planned to be listed. 11th
3 month, Hefei company General Manager Dong Gang Chief of children busy. Children's songs in the Hall echoed with, a group dressed in rose red suit “ sister ”, leads more than more than 20 young mum and baby are in the game.
This is they and Oriental baby early institutions jointly organized the “3 month baby birthday party ”. In addition to the monthly birthday party, Hefei, Chief of children also have held large recreational Carnival, baby clothing, a small indoor childcare seminars and other activities. Since the store opened in Hefei since 4 months ago, Dong Gang have no rest day.
Chief of children to do two or three lines of urban panning, stationed at the battle of Hefei was the curtain. The end of 2010, Dong Gang with this mission came to Hefei, out of the station, he “ feel sadness welling up ”.
“ ground ragged, opposite the wholesale market is a mess. Characteristics of the bus station is 80. &Amp;rdquo; taxi too little, he had to wait nearly an hour. To select the right shop, he felt more out of the question.
that is close to the city centre of Wanda Plaza. He found that a high-end buildings next to the Plaza “ Royal Bay ” only $ 7,500 per square metre, and Hefei people's average wage is only $ 1200. He had sufficient grounds to fear even the rent is not returned.
capital of Hefei of Anhui Province, with more than 5 million people, but is still a less developed city, and even, in many large enterprises in strategic planning, it is classified as a three-city. Estimation of Dong Gang, here open a 8,000 square meters of shops, you need at least 100,000 members, and are mostly valid member to profit.
row wife tend to feel that don't say in two or three cities, even in the first-tier cities, business mother-child articles should not be open large stores, high cost, low level of profitability. Cheung with the children's products, General Manager of Shanghai Fei Yu believes that in two or three cities, between mainstream maternal and infant children shop mostly in 300-800 square, often within half a year to recover the costs, more than 800 square meters, each additional 100 sq m of space, reduces a chance.
Dong Gang secretly suspect to Hefei, large stores, is a step in the wrong move?
Chief of children investment party is the ruling body of the original five star appliance. Former Assistant President Xu Weihong found the infant child of imagination. In the view of Xu, China's current mother-child products industry is still in a State of dispersion, primary, little storefront, mode single, good enterprise's annual revenues are only hundreds of millions of dollars, up shop is an opportunity.
2009 in December, the Chief of children of Hexi in Nanjing Wanda Plaza opened its first store, reaches more than 6,000 square meters. Although He Li home baby, www.leyou.com, Chief of children is also divided into online shopping, catalog orders, the store three types of business, but the store business model is an integrated resource “ platform ”.
“ mother-child shop neither the amount nor the unit price is much lower than traditional shopping, this is the product of nature, therefore we can change only the customer to store frequency. &Amp;rdquo; so therefore Xu Weihong. Chief of children's storefront, on the one hand there is enough space to achieve its &ldquo meet 0-14 baby and mother to a one-stop shopping needs of the child ” orientation and easy and earlier to teach institutions, training courses, playgrounds, and other institutions, children photography, through leasing, joint venture, proprietary bundled together, increasing viscosity for consumers.
after small scale Chopper in Nanjing, Xu Weihong eyes on Hefei. He judged, between between second-tier, three-city of Hefei, consumption is still a gap between awareness and developed cities, consumption is very large. Chief of children expansion strategy is based on the Su-Wan base camp, and then outward expansion, and Hefei is the key post. Another reason is that the talent-rich in Anhui and Jiangsu Province, and higher loyalty to the company, as Chief of children-friendly “ Huangpu Military Academy &rdquo.
Dong Gang didn't kid, just under the arrangement under the leadership of, becoming General of break of top soil. Next twists, more than he thought.
open in two or three lines of urban large maternal and infant children shop, location is very difficult. Chief of children like Wanda, Wanda but can not see it.
the reason is simple, Chief of children want is too large, but it also does not have the appeal of Wal-Mart, Wanda on it a little at ease. Chief of children have no choice, shop only at Wanda which was gas, is in the area of the new MALL to implement. Nanjing headquarters four executives such as Xu Weihong collective play, coupled with the Dong Gang, and Wanda use both hard and soft tactics,Finally got the opportunity.
